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Are People Learning How to Speak Seachese? Signs Point to Yes...

Kick butt social media maven and Copy Diva Robin Seidner pointed me to some interesting stats today posted by Matt McGee that show that the average length of search queries is increasing year over year.

Check out the stats here.

While this obviously shows that there is growth in long tail search terms, I think the more interesting angle on this story is that it seems that people may be learning to speak "searchese" - learning how to write effective search queries that get them where they want to go on the web.

This could have big implications for the companies trying to figure out natural language search since it could be easier to teach humans how to speak search engine rather than teach search engines how to speak human.

Time will tell.

James the Marketing Punk

Welcome to Marketing Punk. I’m James Omdahl and I am a Denver, Colorado based online marketer and blogger. This blog is a compilation of the things that interest me online and offline. Topics will vary from blogging to search marketing to finding passion in your life to art to pretty much anything else that interests me. Thanks for visiting, come back often, and please take the time to leave a comment and let me know what you think about my posts.

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