At some point in the middle of the 8-hour overnight stopover of doom in Frankfurt (on the way back from Tenerife in November) I ran across the following scene:

Maybe it was that I was underfed, underslept and freezing cold, but does it not look like two businessmen who just self-upgraded to Follow the White Light Airlines?

Turns out it was just an advertisement for a newspaper that was supposed to look like this:

Since there were ads on either side you could only really understand the whole concept if you saw the ad from up close. Execution fail to be sure. (Pun intended)

So thanks for the laugh Frankfurt, and for proving that in advertising, it's all about the angles.