Euronews New Advertisements Used to Explain Why Their Adversiements are Being Used.
Ran across this advert in the Frankfurt airport a couple days ago:
It's almost like the printer lost the actual ad copy and instead used part of the copy from the agencies justification presentation to their clients.
I'm not sure if this was a mistake, a high form of "lost in translation" or the future of marketing - full explanation of your targeting strategy in lieu actual feature and benefit statements.
We shall see.
