Interesting article in the Wall Street Journal talking about the John McCain campaign's effective use of paid search ads to "ambush" Obama related searches. Definitely worth a read for you search marketing types.

One thing in the article that bugs me though is this:

Sen. Obama can also claim a huge lead in nonpaid search traffic, which suggests that he has done a good job optimizing its Web pages for search engines.

I think this is more of a "big brand" thing than an optimization thing. Kind of similar to the reason that GEICO gets as much search traffic on Google as the term "auto insurance."

Picky, picky. I know.