Kids Know Business: The Economics of Lemonde Stands
Did you ever sell lemonade to make some extra scratch when you were a kid? I know I did a couple of times...and while selling the 'ade wasn't that profitable in the burbs, the kids featured in this article are making some serious bucks and learning some real business and marketing skills.
A good example, Fischer and Alston, best friends who run a lemonade stand in Tribeca. Here's a part of their interview with New York Magazine's Joanna Goddard:
How do you make your lemonade?
FISCHER: My family took lemons and squeezed and squeezed. We were sweating. But Alston’s family mixed powder with water. And the thing is, when you taste it, there’s really no difference.
Did you draw signs?
FISCHER: Alston made signs and spelled some things wrong.
ALSTON: When you spell things wrong, they say, “Oh, that’s cute.”
So you do it on purpose?
We misspelled lemonade: LEMADE.
Classic stuff - read all the interviews with lemonade stand entrepreneurs here.
Big thanks to Creative Victuals for the link.
Comments
It kills me. Like, actually makes me faint of heart, I find it so funny. LEMADE. Can't stop re-reading it.
Posted by: Megan | July 15, 2008 06:47 PM
Hey James - hope you're doing great. You gotta love those kids. This time of year was a gold mine in NE for me and my lil brother and sister. We sold sweet corn, iced tea and lemonade at the end of our driveway and made a killing everyday. Gloriously, we would always blow our entire wad on fireworks. Man - I miss being 11.
Posted by: Steph | July 16, 2008 08:58 PM