« Lessons on Innovation From Michael Reynolds | Main | Men in Blackesque Vauxhall Marketing Stunt »

Kids Know Business: The Economics of Lemonde Stands

Did you ever sell lemonade to make some extra scratch when you were a kid? I know I did a couple of times...and while selling the 'ade wasn't that profitable in the burbs, the kids featured in this article are making some serious bucks and learning some real business and marketing skills.

A good example, Fischer and Alston, best friends who run a lemonade stand in Tribeca. Here's a part of their interview with New York Magazine's Joanna Goddard:

How do you make your lemonade?

FISCHER: My family took lemons and squeezed and squeezed. We were sweating. But Alston’s family mixed powder with water. And the thing is, when you taste it, there’s really no difference.

Did you draw signs?
FISCHER: Alston made signs and spelled some things wrong.
ALSTON: When you spell things wrong, they say, “Oh, that’s cute.”

So you do it on purpose?
We misspelled lemonade: LEMADE.

Classic stuff - read all the interviews with lemonade stand entrepreneurs here.

Big thanks to Creative Victuals for the link.

Comments

It kills me. Like, actually makes me faint of heart, I find it so funny. LEMADE. Can't stop re-reading it.

Hey James - hope you're doing great. You gotta love those kids. This time of year was a gold mine in NE for me and my lil brother and sister. We sold sweet corn, iced tea and lemonade at the end of our driveway and made a killing everyday. Gloriously, we would always blow our entire wad on fireworks. Man - I miss being 11.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

James the Marketing Punk

Welcome to Marketing Punk. I’m James Omdahl and I am a Denver, Colorado based online marketer and blogger. This blog is a compilation of the things that interest me online and offline. Topics will vary from blogging to search marketing to finding passion in your life to art to pretty much anything else that interests me. Thanks for visiting, come back often, and please take the time to leave a comment and let me know what you think about my posts.

www.flickr.com
This is a Flickr badge showing public photos from Marketing Punk. Make your own badge here.

MyBlogLog

Help People

Powered by
Movable Type 3.2