« Long Time No Blog | Main | Jeff Bezos on Innovation...Better Listen »

Story of the Cougar Ace

Cougar Ace

So imagine you are the head of a car company and a cargo ship carrying 4,703 of your brand new vehicles tips over at sea. The cars are all strapped down, so there is little damage, but you're not so sure what the effects of having your cars sitting at a 60-degree angle will be. You could very well put the $100 million worth of vehicles on the road and hope for the best, or you could write them off, taking a huge loss in the process.

What would you do?

To hear what Mazda decided to do, check out the story of the Cougar Ace from the Wall Street Journal...pretty amazing story.

[Via Autoblog - Photo via this person.]

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

James the Marketing Punk

Welcome to Marketing Punk. I’m James Omdahl and I am a Denver, Colorado based online marketer and blogger. This blog is a compilation of the things that interest me online and offline. Topics will vary from blogging to search marketing to finding passion in your life to art to pretty much anything else that interests me. Thanks for visiting, come back often, and please take the time to leave a comment and let me know what you think about my posts.

www.flickr.com
This is a Flickr badge showing public photos from Marketing Punk. Make your own badge here.

MyBlogLog

Help People

Powered by
Movable Type 3.2