After much debate the working-like-hell design folks at Hyundai have finally chosen the grill for their new powerful sedan, the Genisis. Thankfully for the car's future sales, they chose the "Klingon" grill pictured above), sans-logo, instead of the classic logoed grill.

The reason I think the logo free grill was the right way to go was this - Hyundai has a branding problem. Many people just can't get over the logo and the sordid past that it represents. Even though Hyundai has turned themselves around and produces high-quality, feature-rich, affordable cars, some people just won't give a second look to a car with the slanted H on the hood.

While I think (and hope) over time people will get over the "Hyundai thing," I think keeping the Hyundai badge off of the front of this remarkable car will let people enjoy what the Genisis is all about, a high-class ride at an affordable price.