Hugh MacLeod has been talking about "social objects" for a while now, but I had a hard time wrapping my head around the concept. A couple of his recent posts have cleared things up for me, and if you are trying to sell/market anything, you should hop on the social object train. Read the posts here and here.

As social marketers like to say, it's all about the conversation...or is it that it's all about the people. Either way, getting people to talk about your product is key - which is what social objects are all about.

Also, I wanted to point out my favorite marketing quote ever -

"Advertising is a tax you pay for unremarkable thinking.” - Robert Stephens, founder, Geek Squad

All I can say is that it's nice that there is so much unremarkability in the world (job security and all) :)

[Thanks to CreativeVictuals for pointing that one out]