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BusinessWeek's New Design Hits Its Stride

A few months back, BusinessWeek did a total make-over of its magazine and the changes were quite noticeable. At first I was a bit thrown off by it all, but over time I got used to it. Aside from occasional oddities (like the use of drawings of photos while using captions that would fit only pictures in a recent article on ICE immigration raids) things seem to be looking quite good at BusinessWeek.

A great example is the layout pictured below from a recent article on the stealth oil giant Schlumberger. Something about the black and white photo along with the text layout and the use of red for the larger text and page number just make my eyeballs happy. Check it:

Nice, eh?

Oh, and if you want to hear a little more about Schlumberger and how it fits with the idea of Professional Service Firms, check out this post from Tom Peters.

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James the Marketing Punk

Welcome to Marketing Punk. I’m James Omdahl and I am a Denver, Colorado based online marketer and blogger. This blog is a compilation of the things that interest me online and offline. Topics will vary from blogging to search marketing to finding passion in your life to art to pretty much anything else that interests me. Thanks for visiting, come back often, and please take the time to leave a comment and let me know what you think about my posts.

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