No, I didn't grow up on a Japanese game show. But if you ever slept over at a friend's house, and had to keep quiet so you didn't piss parents off, you'll remember the feeling these guys are going through.

So what does this have to do with marketing? Look at it this way, if a Japanese game show can tap into that "be quiet or my parents will kick our asses" feeling from childhood, maybe your company can find a way to tap into those common childhood feelings to build a connection with your customers.

Think about it.

[Thanks to the Zen Habits blog for pointing out this video and 9 other great videos in this post.]