I can't tell you how bummed I am that my favorite business magazine, Business 2.0 is being killed by its parent Time, Inc.

Business 2.0 is the one magazine that I can effortlessly read cover to cover without even thinking about it. Their magazine is highly relevant, often on the leading edge of the tech world...usually finding new trends earlier than their big competitor, Fast Company.

I don't really agree with Time's decision to absorb the Business 2.0 staff into Fortune magazine, since trying to harness the talent at B2.0 into a stogy mag like Fortune isn't going to work.

Best of luck to the Business 2.0 staff, you all rock, and deserve to work for a publication that will showcase your skills, not slip you into a "tech section" between articles about investing in pork-bellies.

Here's the story from the New York Times.