Bank of America proved to the world that they care more about making money than winning customers today by announcing that they will be raising their non-customer ATM fees from $2 to $3, proving in one fell swoop that they are big fans of exorbitant fees. Sweet moves gents and ladies (I'm picturing the pen filled with bankers from that Washington Mutual commercial).

BofA's spokeswoman Betty Riess laid out their superior logic in the following statement:

"We really want to make our ATM network convenient for our customers," said Riess. "In order to maintain that, it is appropriate to charge people who aren't our customers for accessing our convenience."

There are so many things wrong with that quote.

People who aren't your customers, eh? Well, you've guaranteed that I'll never be one of your customers, so sweet job Betty.

Here is the story I saw on CNN. Hopefully Seth Godin will chime in on this bold move of marketing genius .