Saturn Grows Balls – Is Ready to Fight Honda/Toyota
American car companies are having a pretty crappy time these days – and most people you would talk to would tell you that the problems they face are mainly self-inflicted. Occasionally, an American car company will do something smart, and for better or for worse, making a smart business move becomes news. Want an example?
Saturn recently announced that it will let customers test drive Honda Accords and Toyota Camrys alongside the Saturn line up. I love this move by Saturn, since it shows that they are willing to put their product up against the supposedly “superior” cars from Japan.
I hope Hyundai is taking notes…their cars kick butt and a little head-to-head at the dealership should help push a few more of their cars.
Read the full article here from CNN. Hat tip to Seth for finding the article.