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Saturn Grows Balls – Is Ready to Fight Honda/Toyota

American car companies are having a pretty crappy time these days – and most people you would talk to would tell you that the problems they face are mainly self-inflicted. Occasionally, an American car company will do something smart, and for better or for worse, making a smart business move becomes news. Want an example?

Saturn recently announced that it will let customers test drive Honda Accords and Toyota Camrys alongside the Saturn line up. I love this move by Saturn, since it shows that they are willing to put their product up against the supposedly “superior” cars from Japan.

I hope Hyundai is taking notes…their cars kick butt and a little head-to-head at the dealership should help push a few more of their cars.

Read the full article here from CNN. Hat tip to Seth for finding the article.

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James the Marketing Punk

Welcome to Marketing Punk. I’m James Omdahl and I am a Denver, Colorado based online marketer and blogger. This blog is a compilation of the things that interest me online and offline. Topics will vary from blogging to search marketing to finding passion in your life to art to pretty much anything else that interests me. Thanks for visiting, come back often, and please take the time to leave a comment and let me know what you think about my posts.

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