Matt McGee, over at Search Engine Land, wrote a fantastic post about why small businesses need to get on the social media bandwagon. The way I look at it, Matt’s got a point. There are a lot of industries out there where a small business doesn’t have much of a chance of succeeding at search engine optimization (or pay-per-click for that matter) because massive companies dominate the premium space on search engines (think real estate or insurance).

Social media rewards people who are willing to take the time to make a contribution to their community and elevates people who are experts in their fields. The thing that small businesses can do more effectively than big ones is communicate on a personal level.

If you’re running a small business, and you want to promote your business online, make sure you read and understand this article. It could drastically change your approach to marketing, and maybe even save you some time and money…