I first heard of StumbleUpon at the Search Engine Strategies conference in August, but I never really thought much of it. From what I heard, it sounded a lot like Digg or Del.icio.us, but smaller. I ended up forgetting about it on the way back from San Jose.
Then last month, I wrote a post on my day-job blog that ended up getting a couple hundred visits from StumbleUpon. Pretty cool, I thought. After visiting the site and opening an account I lost interest and stopped messing with it.
Over the last week or so, Danny Sullivan (a big guy in my industry) has mention StumbleUpon over and over again on his daily podcast. Danny kept saying that he loved the site and that it was a great way to get traffic to his site, Search Engine Land.
Since it sounded like there could be potential to get some visibility for some of our projects at work through StumbleUpon, I ended up checking it out again today, and I gotta say, I’m loving it.
So what the heck is StumbleUpon. Well, from the “about” section on their site, StumbleUpon says:
StumbleUpon helps you discover and share great websites. As you click Stumble!, we deliver high-quality pages matched to your personal preferences. These pages have been explicitly recommended by your friends or one of 1,852,170 other websurfers with interests similar to you. Rating these sites you like automatically shares them with like-minded people – and helps you discover great sites your friends recommend.
So basically, you add a toolbar to your web browser that allows you to click the “stumble” button whenever you want to see something neat. When you see a site, you can give it a thumbs-up or thumbs-down, and based off of that info and some other questions it asks, StumbleUpon will pull up sites that match your interest. And if this sounds like a big time waster, you might be right – but it is also a great way to find out what is hot on the net (or at least that is what you can keep telling yourself).
Ok, I promise it is a lot cooler when you try it. Here are just a couple of examples of things StumbleUpon showed me today:
- Mark Jenkins: Street Installations
- Breathing Earth
- Auto Insurance Video (I love this)
- Strange Statues from Around the World
So if you have the time, and you want to see what StumbleUpon has in store for you, get signed up here.