I haven’t been keeping up with Seth Godin’s blog much lately. Yesterday I realized that I should probably start reading it again. You see, the Bregar-Breg pointed out an interview with Seth Godin and Mark Hurst on the 37signals blog that reminded me why I dig Seth so much.

See, Seth has this great skill – he can look at a business and find the human issues that are causing a business’ problems. A perfect example comes from the 37signals interview when the topic of airlines comes up. This is what Seth had to say:

Do you know why people complain about airlines so much? Because of power and respect. The airlines have enormous power over us, and when they disrespect us, we’re hurt. The best businesses and the best marketers have power. If you have too much choice, they don’t have a lot of profit. And if the power isn’t matched with respect… we hate them.

Interesting stuff. Take some time to do a Seth Godin on your business. What is the overall human problem that is holding back your business?