I find this whole marketing in Second Life thing fascinating. Partially because it is starting to look like a train wreck…and it’s hard to look away from a train wreck.

But some marketers have done things right when it comes to Second Life…people like Erik Hauser from Swivel Media.

AdRants has a really interesting post from Erik Hauser, who was involved in Wells Fargo’s early entry into the Second Life relm. Eric talks about how Wells Fargo created Stagecoach Island, and the tactics they used to be accepted by the general Second Life populous.

Good stuff – give it a read.