Working in the insurance industry can be a little, how you say, creatively challenging. Let’s face it, insurance, while a very good thing, is not exciting. Not at all.

I think the making a good public service announcement is a lot like trying to make insurance interesting and fun. Unless you can add a level of remarkability or entertainment, no one is going to want to watch your PSA. PSAs like the “Truth” anti-smoking campaign do a good job of pulling off entertainment and education.

Today our designer extraordinaire forwarded me a good example of an entertaining PSA website…although it is a bit morbid :)