Ok, I have to start out with a disclaimer, because a number of my co-workers and bosses read, or at least check in, with this blog. So to you folks, I not am posting this because I want a title like VP of Search or anything like that – at this point I have really stopped caring what my title is – so don’t take this as a hint. :) End disclaimer.

The reason I am posting this article from the Search Engine Watch is because it talks about how search marketing professionals are getting their feet in the door and gaining some clout in more traditional organizations – although for many, it is an uphill battle.

One of my very favorite quotes:

The VP title, however, came much later in a firm that still distrusts the web. Smith commented that "90% of the job is still convincing the company that my job is worth having. To do this, you need to educate."

So read this article – Your New Title: The VP of Search - and learn something.