I was happy to get my monthly copy of Business 2.0 today and even happier to see the cover story “Blogging for Dollars.”

The story is a good one. It discusses blogs like Fark, Boing Boing, GigaOm and TechCrunch and their increasing visibility as advertising platforms. For example, Fark owner Drew Curtis is expecting to start pulling in $600,000 a month in ad revenue from advertisers like Maxim Magazine and the NHL.

But that wasn’t the best part. The best part of the article was this sentence:

“Despite all the ferment, a critical question remains unanswered: Do blog ads work?”

Why is that exciting? Because the question isn’t “are blogs just a fad” anymore…the questions is about the monitization of the medium not the medium itself. To me, that is a big step. The mainstream acceptance of blogs seems to be getting there – which should hopefully make my job a little bit easier going forward :)

[Bonus - All Your Snakes are Belong to Us video...son of a bitch this video is popular]