Almost every creative professional knows very well that true creativity is not the result of inspiration, but instead comes from hard work and focus. I’ve authored or co-authored 44 books, and not one of them has come from a moment of inspiration.

If I waited for that flash of inspiration, I’d still be laboring over page one of my first book. The idea is to be able to create by reaching deep into yourself and not to wait for a bright light to flash inside your head. If you do opt for that bright light, you’re in for a long dark wait.

---Jay Conrad Levinson, from the article “The Importance of Being Creative” in Revenue Magazine May/June 2006

Listen to Jay…