« Phillips - Inventing the Things No One Wants | Main | Yahoo! FareChase out of Beta and Kicking Ass »
Toyota has paid for front-page placement today on Yahoo.com and this is what they are showing:
I find it amazing that the agency who came up with the ad for the new Yaris decided that the most important feature of the car is the fact that it is “MP3 Compatible.”
Let me ask you this, is being MP3 compatible really so remarkable that you would promote it as the main feature of a car?
I don’t think so.
Welcome to Marketing Punk. I’m James Omdahl and I am a Denver, Colorado based online marketer and blogger. This blog is a compilation of the things that interest me online and offline. Topics will vary from blogging to search marketing to finding passion in your life to art to pretty much anything else that interests me. Thanks for visiting, come back often, and please take the time to leave a comment and let me know what you think about my posts.
Comments
Sounds like a Russian name to me and MP3's are really big there. The Yaris has special vodka bottle holders.
Posted by: Sparkle | April 28, 2006 04:48 PM