My girlfriend Kristi and I had Kristi’s parents over for Easter dinner on Sunday. We had a great time and, as usual, I had an enjoyable conversation with her father, Neil.

Neil is a very successful marketing guy who has decided to leave the marketing world and pursue his passion - human sexuality and counseling. A very big change and one that he is enjoying immensely.

The funny thing about Neil is that he is still a marketer at heart, and he can’t help but see the marketing opportunities that abound in his new industry.

Anyway, long story kinda short (and meandering), Neil and I talked about blogs, sites like Flickr, and Seth Godin’s Squidoo. I am very excited about the concept of making the users of your Web site the creators of the content and I think all of these site we discussed leverage the power of users and readers to create content.

So today as luck would have it (and strangely, my luck usually does), I ran across a very appropriate reading material that delves into this topic a bit. The book, Seth Godin’s short e-book “Flipping the Funnel,” is a good starting point for many people who are trying to understand some of the new trends in the online space.

This is the second time I ran across “Flipping the Funnel” but the first time I actually read it – and I am glad I did.

Pay special attention to the idea of Squidoo. I have said it before, I think Seth is on to something.