Citibank Guy Says Internet Marketing Will Peak Soon and Marketing Punk Wonders What He is Smoking…
[That was my longest post title ever]
It seems that Mark Ingall, director of global strategic media and global marketing for Citibank said Thursday that Internet marketing will peak soon. You think with a title like “Director of Global Strategic Media and Global Marketing” he would have a better grasp of where Internet marketing is and where it is going.
So why would he say something like that? Oh, he said it during a keynote at the Advertising Club of New York's annual Magazine Day. I guess he wanted to blow some sunshine up those poor Magazine folk’s backsides.
I would have taken a different approach and just said “things aren’t too good, but at least you are not in the newspaper business.”
Here is the article from Media Daily News.
Comments
hey i think my dad has a right to say what he said that is all
Posted by: max ingall | November 8, 2006 05:45 PM
Hey Max - thanks for sticking up for your dad. I agree that he has a right to say what he wants, and I am sure your dad is a really smart guy, but I would like to understand his logic a little better.
Since he is your dad, I would be interested to hear his logic on why online advertising is going to peak soon. Maybe you can ask him to respond to this post for me.
Thanks for commenting Max - hope to hear back from you soon.
Posted by: James | November 8, 2006 07:33 PM