Does Your Business Have a Personality?
There are a lot of businesses. Millions actually. And most of them are just businesses.
No personality- just businesses that are in business to do business.
Big companies with big marketing budgets usually have personalities. Their ad agency calls this branding, but it is really just a corporate personality.
Small and medium-sized business that can’t afford branding usually don’t have much of a personality. There are too many things to worry about already. There are customers who need to be served, bills to pay, and employees to deal with. They don’t have the money or the time to worry about their corporate personalities.
But ad agencies are lying to you when they tell you that branding gives your company a personality. And you are lying to yourself if you think building a corporate personality costs those big “branding dollars.”
Giving your company a personality can be done on the cheap, an important thing for a small or medium sized business.
The real cost of a corporate personality is commitment. A commitment to represent yourself through your corporate, personal and community communications with a consistent (and positive) personality.
Personality makes you a brand – not the other way around. Personality is what makes people remember you, for better or worse. A good personality makes people come back for more.
A personality can make your business remarkable.
So my questions for you are:
Does your business have a personality?
If yes, what is it and is it the personality you want to have?
And if no, why the hell not?
