For some reason I have run across two separate blog posts about the 1999 Cluetrain Manifesto today. Looks like today’s forecast did call for cluetRain.

Ha ha. What? Not Funny?

Anyway, Hugh has a great post that talks about what comes after Cluetrain. It always amazes me when I think how relevant the Cluetrain Manifesto still is after 7 years – and how few companies are actually hopping on the ‘train.

It also looks like Hugh is starting to reconsider his earlier assumption that corporate blogging was going to catch on like wildfire.

I can see why it wouldn’t. Big companies like to have control. Blogs, the Cluetrain and the Web 2.0 concept all rely on people, relationships and communities, not directives, manuals and divisions.

From the perspective of a corporate employee who heads up a corporate blogging effort, I have to say that I am blessed to be working for a company that is both personable and just over 50 employees. Just today I was in a room with the CEO, CFO, Marketing Director, a customer service representative, a copywriter and two affiliate marketing managers – and we were all there to talk about blogging.

I am guessing that kind of a meeting doesn’t happen in most Fortune 500 companies. But it probably should.