So I am guilty of overestimating Web surfers…or maybe it is underestimating.

I always thought that the three-second rule was the standard for Web surfers. No, not that three-second rule - eating food off of the ground is nasty no matter how long it has touched it for. I am talking about the rule that a Web surfer will decide if they are going to hit the back button or stick around after about three seconds on your Web site.

It turns out that you have a lot less time than three seconds – try 50 milliseconds. Yeah, 50 milliseconds.

A recent study done in Canada found that Web surfer’s brains make flash judgements of whether or not they are going to stick around a site or take off. For more on the study, click here.

So do you think it is important to have a well-designed site that draws people in?

You bet your ass you do.