Where Do The Sneezers Come From?
In a recent post, Seth Godin compares two different types of workout regiments and explains why one is more successful spreading its "idea virus" than the other - even though the more successful one, Crossfit, is almost killing people (people love that!)
The post ties in well with Seth's book "All Marketers Are Liars” which explains that the essence of marketing is the art of telling stories.
Crossfit has a kick ass story. It makes people want to be involved just to be a part of something so hardcore and cool.
Comments
i completely agree with you that there are people who want to be a part of something totally sweet like ninjas and pirates, but its a huge anchor to wear when the structure of an organization/ideology is to oftentimes a sluggish process. i think it ties into posts you have had in the past about the possibilities of creating a group/department to be able to grow and nurture ideas own their own in order to study its possibilities.
Posted by: Fantast | December 24, 2005 11:36 PM