SEO is getting some mainstream press with this Newsweek article about Rand Fishkin, CEO of SEOmoz.

Rand is looking like a true SEO Rockstar in the article photos, posing with his business partner and mother, Gillian.

I think my favorite quote in the whole story has to be:

If search-engine rankings are supposed to represent a kind of democracy—a reflection of what Internet users collectively think is most useful—then search-engine optimizers like Fishkin are the Web's lobbyists.

Hell, I bet Rand is going to get paid like a lobbyist after that article. Congrats Rand!