Innovation is an extremely important part of business success and has been since the "beginning of all known time" (thanks to WebTrends for the great terminology). A lot of companies embrace innovation as one of their oh so important "values." The big question is - is innovation really being lived out by an organization or is it just a dusty motivational poster on the wall. I believe that if innovation is truly accepted into a company's culture they will have an edge up on their competition (or they will at least be able to keep up.)

I have been trying to pay more attention to innovative trends in the world and I have been searching for a good blog to keep an eye on.

Recently Fortune Magazine has jumped into the innovation blog world with their new Business Innovation Blog. While I prefer personal blogger’s sites, I do like the thought that it is some one's job to seek out great innovation information and put it on the Web.

So check it out. If anything you will find links to other great innovation blogs.